/ THE CHALLENGE
In a market where consumers are reaching for either the super treaty or the super healthy, there’s little room for a boring biscuit. McVitie’s needed a treaty product that would drive appraisal and trial amongst young new consumers.
/ THE IDEA
A superior taste combination
Since the pack is where it all begins, we created a design which celebrated the superior taste combination of the products using a dynamic graphic treatment highlighting the unique flavours. This idea permeates through the entire consumer experience.
