Brief: How do you bring ‘artisan chocolate’ to mainstream supermarkets?
Idea: Celebrate the Inclusions
When bringing the concept of Les Recettes De L’Atelier to life, our inspiration was to let the unique pattern of the ingredients create the visual story to give a handmade, artisanal feel.
Individually each bar delivers appetite appeal and a journey of exciting flavours, collectively the range has powerful disruption that inspires investigation. L’Atelier is a true ground-breaking experience in the premium chocolate category.