The most successful brands understand how to make powerful emotional connections with their consumers

Designing Brands
With Heart

We believe in the power of building emotional connections between brands and their consumers. And whilst we understand that consumers are primarily motivated by emotion, it is important that we also integrate the rational alibis that are used to explain and justify choice. We hardwire these ideas into the heart of brands and then execute with commitment and passion.

As part of WPP and the Ogilvy network we are a global brand design network based in London, we believe we are uniquely placed to provide brand design and ideas that move consumers to act, and delivers business results.

We help our clients develop brand and corporate identities, packaging design, brand environments and activation campaigns.

Our history

In 1982, Louis Collinet, a creative entrepreneur, founds CBA in Paris, at a time where the design landscape is to be shaped.
34 years after, the agency is still led by his visionary personality, which turned it into an international group with a human temper.

What is shared by our 13 local offices is :

  • an entrepreneurial spirit
  • trust in the guiding power of imagination
  • the boldness to use our intuition

Our Manifesto

  • Much as we like to kid ourselves that we are all rational beings it is clear that in reality the vast majority of our 'choices' and 'decisions' are motivated by emotion
  • The most successful brands understand the most potent emotional connection point between their product and their consumers
  • This is why we focus on Designing Brands With Heart - brands that prompt action by making an emotional connection

Our Offices

We are proud to belong to a network of 11 offices around the world, in which 300 professionals manage projects in 30+ countries.

  • Paris
  • London
  • Milan
  • Barcelona
  • Madrid
  • Istanbul
  • Shangai
  • New York
  • Sao Paolo
  • Moscow
  • Bruxelles

CBA London

5 Southampton Place,
Holborn, London, WC1A 2DA

Phone +44 (0) 20 7788 4727

© 2019 All Rights Reserved

CBA is an international design agency.
We are a network of 300 professionals based in 10 countries across the globe,
sharing the same mindset.

CBA Global en
CBA France FR / EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA Latin America PO / ES / EN

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Terms and conditions


This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€ Euros
RCS Paris
Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France
Tél : 01 40 54 09 00

Director of Publication : Louis Collinet

This website was developed by :
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concern all CBA Paris entities. These companies are referred hereafter by the name « CBA Group ».

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The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility towards their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship to the content, goods or services availables on these sites.

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These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978.
It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :
CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret
or by sending an email to