In June 2016, the multiexpert jury panel of the French Institute of Design (IFD) awarded Nescafé, that CBA teamed up with to develop its retail concept, with the sought-after Janus du Commerce label. The project received a special mention for its work protocole, its 360° strategy, as well as for its innovative distribution model.
At a time
where globalization continues to spread and sustains a vision of a world
tending to become a « global village » as the sociologist Marshall McLuhan
predicted, territories are facing a complex challenge : giving themselves a
unique image, in order to attract and retain a wide variety of public and individual audiences.