Growing economy, a recognized creativity and a young and dynamic population: Brazil and Latin America have been identified as a beneficial area for the CBA network development who settled in this region creating a joint-venture with the Brazilian agency B+G (BmaisG).
This association of expertise will allow the brand CBA to shine from São Paulo across all Latin America.
CBA B+G is already working for the network global clients in this area and will support them with a strategic and coherent management of their brands over all the LATAM area (Nestlé, Kimberly Clark, Carrefour Properties…)
The 55 people team will be co-managed by Luis Bartolomei, the B+G founder, and Ludovic Dapoigny, who have been the General Manager in charge of the international group of CBA network from 2006 to 2012. Before joining CBA B+G, Ludovic had launched and managed the New Yorker agency Black & Gold in 2012.
Two other partners; Rodrigo Costabeber and Alex Espinoza will respectively manage the Creative Direction and Strategic Planning of the agency.