In October 2016, CBA B+G announces the opening of a new office in Mexico City led by Brazilian-Mexican Renata Ferreira Hociko.
Founded in April 2014, CBA B+G is a design agency composed of 60 people co-directed by Luis Bartolomei and Ludovic Dapoigny, based in Sao Paulo, CBA B+G radiates throughout Latin America.
CBA B+GCBA B+G based in Sao Paulo, manages projects all around the Latin-American continent. Mexico, Brazil, Peru, Bolivia, Dominican Republic, Panama, Colombia, Cuba, Guatemala and the Caribbean are the main destinations of the agency teams. The creation of a new office in Mexico City allows it to settle his position in the north and center of Latin America but also to support its customers in the second mainland market.
CBA B+G advises his clients in their positioning, brand architecture, visual identity and their look & feel can be applied into communications, packaging and activation.
Passionate about Latin American cultures, brands and consumers, the two leaders of the agency have been developing a range of clients in the “love brands” sector: Carlos V chocolates in Mexico, D’Onofrio ice creams in Peru, Chandon in Brazil, or Exito in Colombia… CBA B+G is the strategic agency of major groups in Latin America, such as Nestlé LatAm, Colgate-Palmolive LatAm, Purina LatAm, Merck LatAm, LVMH, or General Mills.
Beyond the consumer brands, CBA B+G works on the corporate identity of a pharmaceutical company in Central America and a future department store in Sao Paulo.
The agency now consolidates its development in consultancy with a strengthened strategic planning. A 5 people office is conceiving an educational and prospective tool, and a tool for studies on mobile phones, directly connected with the consumers to test concepts, visual elements and namings.
CBA B+G is related to the international design agency CBA, founded in 1982, part of the WPP group. CBA shares its boldness and entrepreneurial spirit with its 13 offices based worldwide. Its passion for brands that have a soul, “brands with Heart", is shared among all of the offices.