In June 2016, the multiexpert jury panel of the French Institute of Design (IFD) awarded Nescafé, that CBA teamed up with to develop its retail concept, with the sought-after Janus du Commerce label. The project received a special mention for its work protocole, its 360° strategy, as well as for its innovative distribution model.
Janus du Commerce is a label of excellence which « awards the retailers able to use design as a thinking and innovation leverage to humanize to the act of purchase and to help consumers feel comfortable ».
It is sponsored by the Minister of Industry and Foreign Trade and recognized by all design professionals.
Nescafé offers a new distribution model, in total opposition to more classic retail strategies, and its multi formats concept answers the " 5 E " crateria of the label: Economy, Aesthetics, Ergonomics, Ethics and Emotion.
This award emphasizes the solidarity and the performance of the numerous collaborations between CBA and a brand with strong image and business stakes. It also confirms the know-how and expertise of the CBA Retail team managed by Françoise Novel.