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Insight
Nov 21, 2016
Every project is a dialogue, a meeting, a journey whose destination is never taken for granted.

Design means dialogue

Every time I meet an entrepreneur or a manager to discuss a branding project, one of the first statements I make is the following: “design means dialogue”. In general, we get involved to resolve a problem – a problem of communication, of representation, or, sometimes, of definition of company identity.

In these cases, we don’t have pre-packaged answers, nor do we have a secret formula to resolve all problems. What we do is work closely with the client to help them find the most effective strategic response and then express it through the brand.

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Insight
Nov 21, 2016
How to use fear to enable success

ASK BRAVELY, ANSWER BOLDLY

Any designer will tell you that the swipe folder on their desktop is chock full of beautiful imagery and that their Pinterest boards are regular mines of inspirational fodder. But any great designer will also tell you that the best design is not derivative; originality does not follow trends. Instead, the best design speaks to the essence of its subject, striking at its core in a way that evokes an emotional response.

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Insight
Jun 18, 2013
What are the most inspiring initiatives from "brands with heart"?

Brands with Heart

This year, CBA is partner of the Biennale Internationale Design Saint Etienne, which explores the large theme of Empathy. At this occasion, we’ll cover a topic that warms our heart, in such a way that we use it as our credo : « brands with heart ».

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