When it was launched in 2000, Silicon Sentier’s objective was to support the growth of the digital economy by assisting start-ups to establish themselves in an innovative and challenging market. In late 2013, CBA were invited to develop a more meaningful brand with the ultimate objective of increasing the brand’s international visibility and to inspire more French innovation.
In partnership with Ogilvy Red and the Silicon Sentier team, CBA conceived a name that would effectively convey this new goal and imagined a brand culture that could express the company’s commitment to newly formed digital communities. The name chosen: ‘Numa’, connects the digital (‘numerique’ in France) and the human association with place and location.
The logotype took the form of four powerful and impactful letters that symbolised strength in innovation. The lively colours used to give personality to the brand express the vitality and personality that so many start-up projects possess.
The results of this re-branding were impressive. ‘Mesagraph’ became the first French start-up to be bought by Twitter; furthermore, Intralinks purchased ‘Docktrackr’ for $10 million in May 2014. Also, Numa won the Grand Prix Stratégies du Design 2014 in addition to two further awards at the same ceremony (Visual Identity and Naming).