Having been founded in 1862 by Armand Roger and Charles Gallet, Roger & Gallet’s first success was derived from the centuries old recipe for cologne inherited from the ‘Aqua Mirabilis’. Success became customary to the brand and its stock only grew when it became official supplier to both Napoleon III and Queen Victoria. The brand’s immense knowledge in the art of distillation and essential oils has meant that the company has managed to retain their traditional values while remaining a contemporary and attractive brand.
While Roger & Gallet’s success was undeniable, CBA were approached in 2007 to aid the brand in re-defining itself within the market of private refinement. The tagline ‘Private Luxury’ became the new Roger & Gallet positioning and the brand’s appearance had to change accordingly.
The brand's tradition inspired the creative objective to take the consumer on a sensorial journey through the most beautiful gardens in the world and to challenge their senses positively. The ranges ‘Bois d’Orange’, ‘Amande Persane’ and ‘Rose Imaginaire’ were all re-designed with specific decors that revealed the personality of each product. It was hoped that through the immersive and attractive packaging design, the consumer would be able to gain a tangible and attainable concept of what the perfume would feel like to wear.
Having helped establish the re-designs of the brands and the set up of a temporary shop on Rue Vivienne inParis, the agency became a favoured partner of the Parfumer Apothicaire and was invited to aid the brand in their future releases.