The Gonzales family has been at the forefront of sherry winemaking for over 175 years and currently is the umbrella brand for a number of other well-known wine manufacturers. Furthermore, as if this wasn’t enough, the family partook in the first games of polo and grass-court tennis on Spanish shores. Therefore, when CBA were approached to aid them in the design of a limited edition brandy, a large degree of care was required to give the brand the prestige it deserved.
In celebration of their 175th anniversary, Gonzales Byass planned to release two hundred bottles of a limited edition author brandy. In a world filled with fraud and plagiarism, the concept was truly a rare craft jewel.
It was concluded that the challenge was to create a sense of the extraordinary and uniqueness with the product. To achieve this, the agency came up with three core values that this particular edition stood for: exclusivity, distinction and elegance. The edition was a different strand of brand identity and we realised we could achieve our goal by creating a clean and exclusive design that was sleek and uncluttered.
In the redesign of the bottle, three elements were focused on that equally emphasised this edition’s values: a coat of arms, a gold medallion and a gold crown. The coat of arms straddled the bottleneck because of its significant placement close to the top of the structure; its location was important because it conveyed to the consumer that the product has been elevated amongst its competitors. The gold medallion and crown adorned the label. This placement was characteristic of the Lepanto brand and to keep elements of the brand identity consistent, the two icons remained there.