Dogus Holding, Enlightment & Progress
An identity inspired by the radiance


Launched in 1951 and present in different sectors like finance, automobile, construction, tourism and media, Doğuş Holding is a Turkish group and is part of the most influent corps in the Muslim world. With more than 250 companies and 50 000 employees, Doğuş operates in 30+ countries across 4 continents, and has the ambition to become a global powerhouse and to diversify its services.

True Vision

Facing aggressive and ambitious competitors, it was important for Doğuş to start reflecting today’s modern Turkey. The group chose to trust CBA to work on a new contemporary, human, and dynamic visual identity, in phase with the positioning of the brand.

Creative expression

Doğuş positioning “Enlightenment & Progress”, imagined by CBA, became its signature. It evokes the radiance of the group thanks to a metaphor with light as a source of inspiration and energy, revealing the very best in each project and contributor.

Its identity has been entirely rethought, with a logo symbolizing the sun, declinable in various colors according to the different Doğuş activities (11 in total), a graphic chart and a unique design ensuring the homogenization of the brands under the group’s name.

Doğuş’ desire of internationalization explains why it chose to collaborate with CBA, international agency that made its different offices work on the project, for a result influenced by the diverse cultures of the agency and so in accordance with the image Doğuş wants to reflect.

La volonté d’internationalisation de Doğuş explique son choix de collaborer avec CBA, agence internationale qui a fait travailler plusieurs de ses bureaux sur ce projet. Le résultat est le fruit des diverses cultures de l’agence, et donc, à l’image de ce que Doğuş souhaite refléter.


CBA London

New Wing, Somerset House
Strand, London WC2R 1LA

Phone +44 (0) 20 7788 4727

© 2016 All Rights Reserved

CBA is a global design agency.
It is composed of a network of 13 offices located across the globe, sharing the same mindset.
Our 305 professionals work passionately everyday on projects for more than 30 countries.

CBA Global en
CBA France FR / EN
CBA Italy IT / EN
CBA Spain ES
CBA Turkey EN
CBA Middle East EN
CBA Asia Pacific EN
CBA Latin America PO / ES / EN

Type your search and hit return

Subscribe to our newsletter

First name

Last name

Email address

You will need to confirm your address to activate your subscription
By clicking 'Subscribe Now' you are agreeing to our privacy policy

Terms and conditions


This site is edited by:
CBA Paris
SASU with a capital of 1 150 000€ Euros
RCS Paris
Headquarters : 96 rue Edouard Vaillant, 92 300 Levallois-Perret, France
Tél : 01 40 54 09 00

Director of Publication : Louis Collinet

This website was developed by :
CB’A Srl
Headquarters: via Lecce 4, 20136 – Milan, Italy

The information displayed on this site concern all CBA Paris entities. These companies are referred hereafter by the name « CBA Group ».

Property rights


All data, text, information, images, photography, videos or any other content shared on this website are protected by copyright. Any reproduction, representation, use or adaptation, whatever the form, of all or an element of this site without the written consent of CBA group will be considered as a counterfeit act and falls under the penalties of Intellectual Property Code.

Brand copyrights
All named and logotyped brands and other distinctive signs which appear on this website are CBA group’s property and / or of their clients. Consequently, any reproduction or representation, and any use of these distinctive signs is prohibited, except with a writtent consent of their owners.

Links generation to
The website allows the set up of an hypertext link pointing towards its content, except using the technic of « deep linking », i.e the pages of should not be integrated within another website pages, but accessible through the opening of a new window.
This authorization should not apply in any case to websites displaying controversial, pornographic, or xenophobic information or which could tharm sensibility or cause public disorder.

Website editor 's responsibility

Website content :
CBA Group has attempted to ensure the accuracy and the update of the information contained on this website ; CBA Group reserves the rights to amend, at any time and without notice, the content. However, CBA group cannot guarantee the accuracy, the precision or the comprehensiveness of the information carried on this website.

Website access :
CBA group companies cannot be held liable for any incovenience or damages related to the general use of Internet, notably in case of service breakdown, external intrusion, downloaded viruses, or damages caused to the equipment or software which would be linked to the use of this website.

Links to other sites :
The site might include links to other Internet websites. Given that CBA group can’t control these sites, CBA group cannot bear the responsibility towards their contents, advertisments, products, services or any other material available on or from these websites. Moreover, CBA group cannot be held responsible for any damages or loss related to a trust relationship to the content, goods or services availables on these sites.

Privacy policy
Visitors are made aware that all personal date collected on this website are automatically processed. Data collected are kept confidential and are aimed at the exclusive use of members and services of CBA group.

These personal data fall under the dispositions of law « Informatique et Libertés » of January 6, 1978.
It is understood that the visitor is given a right of access, amendment or deletion of any personal data related to them, by sending a mail to :
CBA Fabien Godimus 96 rue Edouard Vaillant 92300 Levallois-Perret
or by sending an email to