The new owners of Château Pédesclaux, Jacky and Françoise Lorenzetti, have bet to come back to the excellence of their exceptional plots.
A first growth is defined by its terroir. Since 2009, Château Pédesclaux, Classified Growth in 1855, is made up of nearly 50 hectares of plots located in the heart of the terroirs of excellence of Pauillac.
After a colossal work on the vines, the manufacturing processes, and the creation of two glass wings framing the Castle by the architect Jean-Michel, Château Pedesclaux’s image deserved to evolve.
How to restore the nobility to this fifth First Growth of Pauillac? CBA sought to reveal a full-fledged personality, born from the union of a historic land and revolutionary vinification tools, taking life in a futuristic cellar.
For this new visual identity, CBA has translated the double identity of the Castle, between tradition and modernity and has highlighted the value of requirement of the house. A sleek, elegant, discreet style, offering depth with a brown color, close to black.
This design emphasizes the architectural work done on the castel, a symbol of this contrast and harmony between ancestral know-how and a futuristic ambition that makes this Pauillac unique.
This identity has been developed by CBA: bottle labels, signage, sales and communication tools. These are as many supports as reflections of the brand.